Sunday, 13 March 2011

Wine labels (Post#9)*

I want to have a simple yet very sophisticated design for my wine labels that’s why each of my wines is going to be represented by the first letter of its name.Underneath the letter is going to be the word that it signifies so that people would know what the letter mean.

In order to reinforce the concept of Cicero, I've decided to put the description of each wine on the front side of the bottles. This is going to be aligned with the first letter of each of the wine's name. 
I really like the idea of having the type directly printed on the bottle.
To me it is giving the object a very classy look.

For Chardonnay, I got two vertical lines. One is lining up where the big ‘C’ is, while the other is just insetting for the word ‘Chardonnay’ and its definition.

I've decided not to align the word ‘Chardonnay’ to the big‘C’ because whenever we got a curve letter, it always goes slightly out of the grid line.  
From these two letters, I can see that the letter 'M' is perfectly
sitting on the baseline while the letter 'O' goes slightly out of it. 
(I believe curve letters always goes slightly below the baseline because otherwise, it would appear too small)

When we do measurements in typography, we mostly rely on the baseline. It is the only place where we know that there is consistency as letters' cap height, x-height etc. vary on every typefaces. So, taking the Pinot Noir as an example, the big 'P', "Pinot Noir" and the first line of the wine description sit on baselines.


I really like the design of my wine label. The design may be simple,but it can stand enough to support the idea really well. This is because of the way that the typography has been handled.

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