Menu idea (Post#12)

I don't want the typography in my menu to be plain and boring. I want my menu to have an impact to the diners when they got to browse the pages, therefore today, I've looked through different ways of how my main copy could be laid out. I think I could liven up the typography buy having exciting layout. 

As I continue with my research, I came accross with these interesting designs.

  

I am not really keen on the typefaces that have been used in these designs but to the idea of having each line of text appear in different sizes. I like the way that the each line is emphasised according to its importance. This help me came up with a creative way of delivering the main copy of my menu.

With this idea, each food description will look like the one below.

Here, each line of text varies on type sizes.

(Type size will depend on the level of importance of the words)

Obviously, the first line will appear as the strongest because it is the most important one.

The second line indicates what the food basically is. To me this is also an important line of text therefore the words won't appear in smallest type.

Words in the third line are going to be used to attract diners to buy the food, so I've set them in bigger type.This will appear stronger than the second and fourth line of text but will definitely not as powerful as the first line.

Since the words in the third line have already grab the attention of the reader/diner, I think the words in the last line could now come in smallest type.

At the moment, I'm not sure if I'm going to take this route for the main copy of my menu. If anything else didn't succeed, at least I have an option that would provide me with a creative design.